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UNIQUE APPROACH

UNIQUE APPROACH

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NOT ALL MATURE SKINS ARE THE SAME

A unique approach to anti-ageing

Historically classified together as one “mature skin” category by other skincare brands, EKIA’s proprietary research in fact identified three different mature skin types – each one independent of age and each needing different solutions from a skincare product.

After two years of clinical research on 150 women with ageing skin, EKIA identified three distinct types of mature skin – Well Preserved, Weakened and Damaged – and created a specific face cream for each of these different skin types.

EKIA’s Crème Initiale, Crème Intense and Crème Extrême were developed to combat the main signs of ageing across these different mature skin types – ensuring your skin gets what it needs based on its actual physical structure rather than just the ‘mature age bracket’ you fit in to.

Through further research the EKIA range extended its expertise to younger skin and developed Crème Originelle specifically for women looking to treat the early signs of fatigue and ageing and prevent latent signs of ageing from developing.

EKIA products are aimed at all women (and men) who seek anti-ageing skin care products that combine scientific prowess and efficacy, with the health conscious safe guard of an organic product that carries ECOCERT certification.

AGE IS NOT THE DEFINING FACTOR OF SKIN MATURITY

These photographs show, for example, how a person aged 72 may have better preserved skin than someone aged 53.

Age 53

Well Preserved Skin

Weakened Skin

Damaged Skin

Age 63

Age 72

THE NEEDS OF THE 3 MATURE SKINTYPES –  IDENTIFIED THROUGH CLINICAL RESEARCH

Well Preserved

Minor signs of aging: mainly expression lines, early skin sagging with no visible effects.

Good genetic background and low exposure to extrinsic aging factors.

Skin essentially needs to be stimulated as a functioning organ in order to maintain its good health.

Cellular renewal is slowed down due to lower hormone levels, and needs to be boosted

Weakened

Moderate signs of aging: expression lines, early structural wrinkles, moderate to significant skin ptosis (sagging skin in the lower face), dull complexion with some age spots.

Cutaneous mechanisms, damaged by time and/or genetic factors, need to be repaired.

Cellular renewal also needs to be boosted.

Damaged

Severe signs of aging, deep and numerous expression lines, structural wrinkles (on upper lip and horizontally on cheeks), age spots, significant to severe skin sagging.

Time and extrinsic aging factors have created deficiencies that need to be compensated to help the skin function properly.

More than ever, cellular renewal needs to be boosted.